How Autofulfil Order Fulfilment Centre helped to win the Presidency.
The Donald Trump Slogan: ‘Making America Great Again’ (MAGA) could be adopted by the Irish President, Michael D Higgins – MADGE – Michael & Autofulfil Doing Great Ecommerce!
The fact is Autofulfil played a role in helping Michael D Higgins and his team to promote Presidential Merchandise during the “Wear your support for Michael D” campaign prior to the 2018 election.
In what must be a first in Irish Politics, a candidate turned to the ecommerce world to add a new dimension to engage with voters in the digital age – Millenials for Michael D – selling t-shirts, badges, bags and bumper stickers.
Turning to shopify, the Michael D campaign team created a Webstore where some products sold out in hours. When new stock arrived orders continued to fly out the door. This coupled with email marketing and social media channel engagement enabled Michael D to communicate with his digital audience.
Going one Step further, the campaign team added omni-channel experience for punters, opening a pop-up shop offline too.
Operations Manager, Zuza Norek said: “To be part of a winning Presidential election, knowing that our fulfilment expertise made a difference, was a proud moment for everyone at Autofulfil”.
So Michael D, from all of us here at Autofulfil we wish you success in your second term as the President of Ireland.
Want to find out more about our services, call our team today: +353 1 541 5460