In a significant development for Irish retailers, PayPal has launched a new payment solution designed to enhance the checkout experience for online shoppers. This latest innovation, known as PayPal Complete Payments, offers a raft of features that are aimed at providing more payment options during checkout.
In this article, we’ll take a look at PayPal Complete Payments in greater detail, and explore why having multiple payment options makes a difference to boosting customer conversions. Read on to discover everything you need to know, plus tips for how you can further improve your business’s customer experience.
What is PayPal launching?
PayPal’s new offering, PayPal Complete Payments, is set to change the way Irish businesses accept payments. This advanced checkout solution means your business can accept payments through a great number of methods. Key features include credit and debit cards, alternative payment methods like Apple Pay and Google Pay, and even local payment methods specific to the Irish market.
PayPal Complete Payments is designed to provide a seamless and secure checkout experience, addressing the needs of both small and medium-sized enterprises (SMEs) and large enterprises. The new feature also includes access to PayPal Vault, which securely stores customer payment information for future purchases, and flat-rate pricing.
As a result, it makes it easier for businesses to manage their payment processing costs. PayPal’s General Manager, Rob Harper, said that PayPal Complete Payments is designed for “delivering greater value and flexibility” to businesses in Ireland.
Why alternative payment methods matter
Providing customers with a variety of payment methods during checkout is essential for several reasons. Firstly, it caters to the diverse preferences of online shoppers. Some of your customers may prefer to use their credit or debit cards, while others might prefer to use digital wallets such as PayPal Balance, Apple Pay, or Google Pay.
Digital wallets are rapidly growing in popularity among an increasing number of consumers. They are the leading payment solution in European markets, including the UK, and are expected to capture 30% of the market by 2024. But it’s a different story in the B2B sector, where direct debit was the preferred payment method for 75% of B2B purchases.
However, no matter which sector your business is in, offering multiple payment methods helps to reach customers who might otherwise choose to abandon their shopping carts due to a poor checkout experience.
Offering alternative payment methods is widely recognised as a way to boost customer conversions. To put it simply, your customers are more likely to complete their purchases when they can use their preferred payment type. This flexibility not only enhances the customer experience, but also reduces the likelihood of losing sales due to not having a payment method a significant number of your customers use.
But that’s not all. Using a comprehensive payment solution like PayPal Complement Payments helps your business manage risk more effectively. With PayPal’s robust security measures, including direct debit and debit card acceptance, businesses can securely process transactions. It means you can protect your business and customers from potential fraud far more easily.
Tips for improving your customer experience
While offering other payment methods can improve your checkout experience, it’s just one piece of the puzzle. To boost your conversions effectively, you should be using several different strategies. Here are a few tips to consider:
Embrace omnichannel integration
Integrating your eCommerce platform with your brick-and-mortar store can provide a seamless shopping experience for your customers. Omnichannel integration allows your customers to shop online and collect their orders in-store, or return purchases to physical locations. Customers are more likely to shop with you when they get a convenient and flexible service.
Fine-tune your customer support
Excellent customer support is essential for maintaining customer satisfaction and loyalty. By making your customer support team easily accessible through various channels, including live chat, email, and phone, customers will enjoy a better shopping experience. Quick and effective customer support helps resolve issues promptly and increases your business’s credibility and reputation.
Personalise the shopping experience
Personalising your shopping experience can significantly improve customer satisfaction. Your business should utilise data analytics to understand customer preferences and tailor product recommendations accordingly. This can also extend to email marketing, offering customers relevant promotions and discounts based on their purchase history.
Build detailed product pages
Creating detailed product pages with high-quality images, videos, and even virtual try-ons or augmented reality can help encourage customers to make a purchase. The more information you give your customers on a product page, the more confident they will be in their purchase and less likely that they’ll return it.
Partner with a reliable fulfillment company
Partnering with a reliable fullfillment company like Autofulfil can ensure fast and accurate delivery of orders, delight customers, and encourage repeat business. Efficient fulfillment services are crucial for maintaining customer satisfaction, particularly in a competitive market where delivery speed can be a deciding factor in a customer shopping with you, or buying from a competitor.
Accept payments more easily with PayPal Complete Payments
PayPal’s latest innovation, PayPal Complete Payments, offers businesses a robust and flexible payments solution that caters to the diverse needs of online shoppers. By incorporating a variety of payment methods, including credit and debit cards, PayPal payments, digital wallets like Apple Pay and other local options, your business can enhance the checkout experience for existing and new customers.
PayPal Complete Payments is widely recognised for its ability to securely store payment information and manage eligible transactions. It helps businesses of all sizes, from SMEs to larger organisations, meet local regulations and cater to Irish consumers and international customers.
However, this is just one aspect of a comprehensive customer experience strategy. By focusing on omni-channel integration, excellent customer support, and greater personalisation, you can create a seamless shopping experience. Detailed product pages and reliable fulfillment partners such as Autofulfil are also essential for encouraging customer loyalty and sales.
By adopting these strategies, your business will not only meet the expectations of today’s digitally-savvy consumers, but enjoy long-term success in the ever evolving eCommerce landscape.
Discover how Autofulfil can help your business grow in Ireland, Europe, and beyond – get a quote today.